Lush is a fun and exciting brand that delves into the all-natural realm of beauty. It sets the stage for a fantastic buyer's journey, creating an atmosphere perfect for purchasing makeup that will make you feel as good as they look. Why follow: You can't talk about beauty and not mention Sali Hughes.As well as being the resident beauty columnist for The Guardian and having written one of the most brilliant books on beauty we've ever read (Pretty Honest), she also runs the blog Sali Hughes Beauty.Expect to find tutorials, product reviews and videos of chats in her bathroom with fellow beauty people. Over 14% of our abandoned carts have been reclaimed,” says Jamyla Bennu, Founder and CEO, of Oyin Handmade. Additionally, 38 percent of consumers will leave a site that's unattractive, disorganized and chaotic. Choose a product, then roll your mouse over to choose a shade. With so much revenue on the table, health and beauty companies are stepping up their online selling game to stand out among the competition. Design Essentials isn’t alone. Author: Cheryl Wischhover Updated: Oct 23, 2014 Original: Mar 25, 2011. “For a company growing as quickly as we are, it’s just not possible to scale on a custom platform that requires extensive in-house development resources for even the most minor site update or addition,” said Bill Maroulis, digital strategy director of BPI Sports. It's innovative and exciting and extremely engaging. There are a number of cool and exciting elements at play here. Sure, shoppers want to know that they can trust the brand. But users can also search through this site more traditionally with product pages and a clean navigation that connects users with the grooming products they need. Here are 15 of the best ecommerce beauty sites. He works to put businesses in front of customers, setting up site infrastructure and SEO. I wanted the shape to represent the product. Typography plays such a pivotal role in brand perception that fonts should be at the forefront of the design process, rather than just an afterthought. Over the last five years, The Good Trade has covered content around sustainable living and investing with socially conscious brands, knowing that we often vote for the world we want with our … It’s an attention-grabbing choice that encourages users to get lost in its beautiful interface. Amy Cazin, CEO of Primal Pit Paste, offers up the details of how she got in to HEB and other retailers, and her strategy for making sure her wholesale partnerships drive online sales, too. Whether you're a K-beauty lover, a clean-beauty fanatic, or just tired of hitting up your local Sephora, we've got you covered. The simplicity of the design is innately compelling, encouraging interaction through a subtle layout, comprehensive product descriptions and a fluid checkout process that encourages a seamless and sophisticated buyer's journey. Of course, an online presence matters. Those are just a few of the statistics that prove the power of web design on consumer behaviors and the buyer's journey. To choose the top cosmetic brands in the world right now, we used the popular polling website ‘Ranker’. But it doesn't have to be. When I was talking to brands back then, I was kind of selling them thin air. Glossier is a minimalist’s dream. Gain access to products first-hand and stay up to date on all the latest trends in beauty with the help of this forward-thinking website. Maybelline: The Forward-Thinking Beauty Website, 6. “With BigCommerce, we were able to develop a site that’s current, easy-to-navigate, and allows the customer to experience our brand in a way previously not possible. The awards cover rankings of popular beauty items in Japan by category such as skin care and make-up products as well as the grand prize and the best newcomers which are all based on real users’ votes. It also knows how to interact with its audience, presenting a simple, straightforward list of products that make it easy for users to browse through the offerings and choose the solutions that are right for them. Five Questions with Neil Lindsey Vice-President Prime & Marketing, Amazon. Although Guerlain is an industry leader, it doesn’t crowd the website with products. These 18 aren’t the only ones. Instead, industry leaders are focused on innovation, ethical sourcing, biochemicals, and pairing quality with affordability. Beauty brands have been killing it with their cosmetic packaging -- check the top examples out in DesignRush's Trends & Insights section! You can do a lot with WordPress, but if you had to use like 20 plugins to get it to work and do what you want to do, then it kind of defeats the purpose and just becomes a mess.”. She is a fifth generation Texan, the granddaughter of a depression-era baby turned WWII fighter jet pilot turned self-made millionaire, and wifed up to the truest of heroes, a pediatric trauma nurse, who keeps any of Tracey’s own complaints about business, marketing, or just a seemingly lousy day in perspective. With these beauty salon websites, you probably want to acquire the perfect theme or hire an adept web developer to build your own beauty salon website soon. Take NaturallyCurly’s Hair Type Quiz to figure out which type you have and which products will work best. Best Overall Design Finalist; Bon Bon Bon is an artisan chocolate company based out of Detroit that is full of spirit and swagger. Work with beautiful, retina-ready galleries, social media features, email marketing and so more. “I thought it was just a fluke –– just the holiday season. What makes a beauty shop great? How To Use Social Media Influencer Marketing To Convert Your Target Audience Into Sales, The Best Social Media Tools To Grow Your Brand Quickly in 2018, How To Develop An Effective Digital Marketing Strategy To Increase Conversions & Revenue Fast, 5. This adds an element of luxury that's regal and authoritative. And it works. “My family started Design Essentials nearly 30 years ago and have no intention of going away anytime soon. But in January, our numbers didn’t decline. When you’re out looking for a good beauty website, you can get quite confused over the choices available. Built-in functionality is the primary reason BPI Sports went with BigCommerce when looking for a scalable B2C solution. The primary goal for any beauty brand website is to display the product in the best light and give the customer a good idea of how it's used and looks. This modern and natural website is a clean and clear display of brand excellence. Now, we’re doing more than $300,000 in a single month.”, How to Build a Brand with a Free Product Facebook Ad. Why follow: You can't talk about beauty and not mention Sali Hughes.As well as being the resident beauty columnist for The Guardian and having written one of the most brilliant books on beauty we've ever read (Pretty Honest), she also runs the blog Sali Hughes Beauty.Expect to find tutorials, product reviews and videos of chats in her bathroom with fellow beauty people. Capitalizing on current design trends, it doesn ’ t regret losing an afternoon in this website this... They are a trendsetter when it comes to fragrances and pride themselves on the buyer 's journey so it safe... 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